The Research On The Product Innovation Of Shenzhen X Electrical Appliance Co., Ltd.

In the rapid development of science and technology, The new economic era of greatly shortening of product life cycle, Enterprises are facing increasingly serious challenges. Not update the product in time,old and those who can not meet consumer demand for products, Will lead to competition in the market at a disadvantage, Could eventually lead to the demise of the enterprise. Survival and development of an enterprise, Would have continued to carry out product innovation, To develop new products suited to market needs,To achieve the company’s profit, So that sustainable and stable development, Have a competitive advantage.Based on X Electrical Appliance Co., Ltd. Shenzhen. Product innovation theory as the theoretical basis, Combined with the status quo of Shenzhen X Electrical Appliance Co., Ltd. Product Innovation, To identify the main problems of the company in product innovation, To solve these problems, From product innovation process, organization structure, incentive mechanism and corporate culture of innovation and puts forward the optimization scheme and corresponding implementation guarantee, Hope that through these solutions to improve product innovation and status quo of Shenzhen X Electrical Appliance Co., Ltd. Continue to establish more systematic and efficient innovation system and applied in practice.This study not only constructive approach to product innovation in the future of Shenzhen X Electric Appliance Co., Ltd.,Also other similar enterprises, especially medium-sized small appliances companies to quickly develop and produce the required product, Ability to improve product innovation with a certain reference value.