Research On The Marketing Channel Reconstructions Of Guangzhou Zhujiang Steel Co Ltd

Product marketing channel marketing strategy is the important part of the system, how to design their own products with unique characteristics of distribution channels, the use of sales channels to better engaging in product distribution, marketing has become the key issues. Competitive advantage comes from the company in product design, production, marketing and other value-creating process carried out by a number of interrelated activities, each of these activities can be beneficial to consolidate the company’s relative cost position, and a unique lay the foundation for the image grid, and distribution channel management and product marketing activities of the enterprise an important part. Changing marketing environment demands the management company must make a corresponding adjustment and optimization of resources to improve the controllability of the market and competitiveness. Marketing channel system is the whole marketing system toward the market, the "antennae", should maintain a high degree of flexibility in the re-integration of marketing channels, it is this embodiment of transformation for enterprises in the increasingly fierce market competition to get more winning a large pot, this is more competitive enterprises must address the major issue, but also the core of this paper.In this paper, the domestic steel industry’s keen competition market environment, starting against China’s steel enterprises in the current situation and existing marketing channels of the main problems, using modern marketing channel theory, iron and steel enterprise marketing channels of the building and management:channel construction, implementation of the flat channel strategy; integrated logistics channels, the implementation of storage, processing and distribution in one channel strategy; the use of e-business information tools, the implementation of e-strategies to avoid high-priced online trading to run the risk of the steel market, the implementation of futures trading strategies, to seek the most Reconstruction of good marketing channels and the most effective channel management for the development of models to reduce the iron and steel enterprises in logistics costs, income and reduce expenditure, and improving product competitiveness in the fierce market competition for survival and development of the first machine.This paper mainly based on the theory of modern marketing channels for the marketing channel in Guangzhou Zhujiang Steel Co Ltd made the reconstruction of a more profound, especially the building of innovative marketing channels for the company’s existing marketing channels to enhance and improve the building, on the other enterprises have some reference value.