SWOT Research On The Development Strategy Of Bank Of Rizhao

The development of economic globalization of the financial industry is faced with i nternationalization, marketization and knowledge of the three development trends. After our country joined the WTO,with the financial markets continuing to open, the global fi nancial services trade barriers have gradually eliminated. Advanced technology of the fo reign banks will have entered China market. The competition of bank industry will be in creasingly fierce. This is a great threat to the bank of our country, especially the city co mmercial banks.Since established in2000, bank of Rizhao overcomes heavy burden, poor infrastr ucture, low social acceptance and other difficulty. It makes enormous contribution to loc al ecomomic development and has become an important part of the financial system. Ho wever, because of some congenital deficient and social economic environment changing, bank of Rizhao is faced with the shortage of high-end talent, the lack of variety of fin ancial products and the weakness of product development ability, the centralization of w ebsites, the restriction of operating region, the short of intermediate business income etc. These problems have seriously restricted the further development of Rizhao bank, effe cted the realization of build quality Bank.In this paper, we mainly use the SWOT analysis method, to study the advantages an d disadvantages, opportunities and threats of Rizhao bank. We survey and analysis the i nternal and external circumstance, and study the current situation. We also analysis the opportunities and threats, external advantage and internal advantage of Rizhao bank. Di scuss the four strategy:SO Strategy (growth strategy). WT Strategy (defense strategy, S T strategy (to adjust the strategy), WO strategy (to reverse the strategy). Develop the str ategy of Rizhao bank. Introduce foreign strategic investors, cross regional operation, pu blic listing and put forward the countermeasures. Use of regional advantages, the develo pment of the logistics banks, implementation of personnel training project, the emphasis on human resources reserves, set up a perfect system of science and technology, and pr ovide technical support, depth refinement, pilot building community banks, extend of th e network resources, and seize the town market. The advantage of the service brand, En hance customer loyalty. To realize the scale and benefit, speed and efficiency of the org anic unity of the comprehensive development.