Research About The Competition Strategy Of MD Electrical Appliances Corp

Since entering new century, China’s household electrical appliance industry rapid expansion is development, domestic numerous brand gathered one place together with foreign some appliances tycoon foray into China market, the Chinese electrical appliances industry is still become China one of the most competitive industries. Formulate and implement the correct competition strategy has become the Chinese electrical appliances enterprise’s survival and development foundation.But now the Chinese electrical appliances enterprises to develop still exist many problems, Either strategic lack of foresight sex, or impractical is hard to do, This problem seriously restricts the rapid growth of home appliance enterprise and expands, Some even because the wrong competition strategy cause enterprise in the fierce competition environment lost out. Therefore, Comprehensive and accurate analysis of internal and external environment, home appliance enterprise,For enterprises to develop suits own practical competition strategy has the extremely vital significance. Competition strategy formulation to consider two central issue, First is the industrial structure, secondly is industry positioning,From the two points to consider access the core competitiveness.This paper takes the Chinese small home appliance giant MD group for example, Using the EFE and IFE theory analysis external environment and internal environment, Formulated with potter competition theory MD group competition strategy, And through a series of measures to ensure the implementation of the strategy, Thesis main research work and results are as follows:1、Use the PEST method to analyze the MD macro environment and the industrial development trend.2、The human, production of MD, operation and marketing resources, r&d and design gives a detailed analysis, the paper made accordingly.3、through the use of MD, EFE IFE internal and external key factor analysis the combination "five kinds of force model", more detailed understanding of the company, and puts forward the strategic status of MD walkman competitive strategy. 4、According to the development strategy and industry positioning, from human, production, operation, procurement, business and cultural aspects of the proposed strategy implement measures to guarantee.This research purpose clearly positioning MD company competition strategy, And guarantee strategy implementation more reasonable combined standardized. This paper using potter innovations lie in the theory of competition orientation MD company competition strategy,Plan includes industry positioning、Strategic choice、Strategy implementation security measures.In addition, We research also can be used for the home appliance company competition strategy relevant provide certain reference.