The Study Of Development Of Harbin Ice And Snow Holiday

Nowadays, the holiday has become more and more popular, and has gradually become amajor trend in the development of tourism. In recent years, China’s economic boom and rapidsocial development make the people’s living standards continuously improve, and the holidayhas gradually become an indispensable part of people’s lives. With the development of largetourism industry in recent years, a variety of unique and elaborate holiday mushroomedrapidly.Snow holiday is a new holiday, which uses vacation as main subject and integrateshopping, business and sports, entertainment into it. As a unique tourism project in the coldregion, ice and snow holiday has become increasingly popular with people. Ice and snowholiday is supported by government of cold region, and gradually became the vanguard of thetourism in cold regions.This paper study Harbin ice and snow holiday and use a variety of research methods, andcarry out a systematic study of Harbin ice and snow holiday in the future development paths.In this paper, I uses the method of literature review to summarize the development status andfuture trends of snow holiday at home and abroad; The use of empirical analysis from a macropoint of ice and snow holiday market come to the psychological needs of consumers; And theuse of the Porter diamond theory of competitive analysis come to competitiveness of theHarbin Ice and Snow holiday.; Finally, the use of AHP Analytical Hierarchy Process come tothe future development path of Harbin ice and snow holiday market. The main line ofresearch:(1) analysis of Harbin snow holiday travel conditions, including natural conditionsand socio-economic conditions (2)(Yabuli Ski Resort, for example) through empiricalresearch,we can understand the Harbin Ice and Snow holiday market demand characteristicsand problems (3) By understanding the characteristics of market demand, we can grasp thestatus and trends of snow holiday products and services and facilities (4) Based on theconclusions, I propose that we can build quality snow resort tourist area and get the HarbinIce and Snow holiday prospects’ development paths.This article has a very important significance for developing and expanding snowholiday industry, speeding up the construction of Harbin and other region. By the study of thisarticle, I wish that the development and construction of Harbin ice and snow holiday go onmore scientific and more smoothly. Harbin Ice and Snow holiday develop on a higher level.