Foreign Trade Export Enterprises To Develop Marketing Strategy Research In The Domestic Market

In recent years, Because of the global financial crisis, International trade which has been regarded as the engine of economic growth gets into embarrassing situation instead now. In order to survive; development, some foreign trade enterprises have to adjust their development strategies, the most of them choose to explore the domestic market to reduce the risk by balancing international and domestic market. But it will be a great challenge because of domestic sales and running method totally different from international trade. Therefore, Proposing the suitable strategies and solutions for foreign trade enterprises which planning to explore the domestic market is significant.Garments labels industry is relatively a small industry, Since it is related to textile and garment industry which is one of the pillar industries of China, Textile and Garment industry changement features is more obvious under the influence of the financial crisis, Thus, The study will be based on analyzing the situation of the textile and garment industry while connecting NL7Group actual situation in the processing of exploring domestic market. The method for this study:Firstly, analysis the difference on the concept between international trade and domestic sales from the theoretical aspect, Meantime, the basic theory of marketing, such as4C,4P,4R; SWOT analysis were reviewed, the theoretical review will be foundation of the following study. Secondly, from those aspects of Influence from Global crisis; RMB exchange rate increase; labor cost rises; Threat from third economic party to analysis the reason of exploring domestic market. And analysis the strength. weakness. opportunities. threat of NL7group with SWOT management tool. Main weaknesses and threats are lack of high technology innovation; sales palace hard to build; lack of own brand; payment delay; a lot of small potential competitors etc. Finally, the article proposes the corresponding marketing strategy from product, price, quality, palace, people and internal management aspects to develop domestic market according to NL7Group actual situation. In order to help NL7Group transit successfully.