The Study Of Marketing Strategy By DD Textiles To Exploit The Domestic Market

In recent years, because of the global financial crisis, international trade which has been regarded as the engine of economic growth gets into embarrassing situation instead now. In order to survive; development, some foreign trade enterprises have to adjust their development strategies, the most of them choose to exploit the domestic market to reduce the risk by balancing international and domestic market. But it will be a great challenge because of domestic sales and running method totally different from international trade. Therefore, Proposing the suitable strategies and solutions for foreign trade enterprises which planning to exploit the domestic market is significant.DD Textiles is a textile enterprise of producing and saling yarn-dyed fabrics. The textile industry is one of the pillar industries of China, so its changement features is more obviously under the influence of the financial crisis. Thus, the study will be based on analyzing the situation of textile industry’s export trade and domestic sales, then, pointing out the textile industry should be worse in future by focus on the export market only, the textile enterprises should turn to the domestic market to develop. Specifically linked to the DD textiles, first, describing the conditions and situations of DD textiles, analyzing the environment of their own. Then by using the SWOT management tool to analysis the strength.weakness. opportunities. threats of DD Textiles, particularly pointing out the market differentiated products and the suitable market segmentation. Finally, the study proposes some marketing strategy to develop domestic market according to DD Textiles’ actual situation. In order to help DD Textiles transiting successfully.