Zhongshan C Bank Sme Credit Business Research

Small and Medium Enterprises(SME), the foundation of our national economy, isone of the main driving force to promote Chinese economic development. ZhongshanCity, located in the Pearl River Delta with rapid economic development since the reformand opening up. SME spring up all over the city, forming a distinctive ‘one town oneproduct’ industry cluster development trend. With the deepening of macroeconomicregulation and subprime mortgage crisis, SME in Zhongshan is also facing the difficultproblem of financing because the financing channel is narrow and operation is notstandardized.C Bank, the market leader in Chinese banking sector, is a large state-ownedjoint-stock commercial bank, providing customers with a full range of commercialbanking products and services. In recent years, C Bank continues to optimize businessprocesses and innovative financial products to accelerate business development,particularly for the majority of SME to provide a full range of financing services.Zhongshan C Bank, adhering to the ‘market-oriented, customer-centric’ businessphilosophy with the unique local culture, support local economic development, andactively cooperates with the Zhongshan government to encourage the development ofSME. Zhongshan C Bank continue to increase marketing, expand their ability toprovide multiple channels of financing products for SME to grow and develop, andmaintain the market competitiveness.This study, according to the basis of the theory of competitive marketing ofcommercial banks and SME credit financing, analysis characteristics of Zhongshan City,the development of SME and industrial clusters. This study also analysis the bottleneckproblem of SME in Zhongshan, with narrow financing channel and non-standardoperation. This paper provide an overview of the development of the SME creditbusiness in Zhongshan C Bank, further elaborate the C Bank SME credit products andthe five functions of the module in the credit business processes. According to thecharacteristics of the development of SME and the existence of the financing bottleneckproblem, the study further analysis of the problems and causes of Zhongshan C Bank development of SME credit business process. In this study, some suggestions about thecredit business processes, financing product innovation, risk management, assessmentmechanisms are given to accelerate the development of Zhongshan C Bank SME creditbusiness.