The Situation And Countermeasures Of Apple Industrialization Development In Chengcheng County, Shaanxi Province

The natural condition is superior and apple cultivation has a long history in Shaanxiprovince, so it has the condition and advantage of large-scale development of fruit industry.Through the nearly30years of industrial structure adjustment and the rapid development ofrural economy, the area and yield of apple planting leapt to the first of the nation and becomeone of the pillar industries for the development of rural economy. Chengcheng county islocated in gully region of the loess plateau and a agricultural county whose characteristicleading industry is the apple industry, so it occupies an important position in the process ofShaanxi apple industrialization development.In recent years, along with the changes of the market, its met some problems which needto be solved urgently in the development process of apple industry in Chengcheng county.Based on the analysis of dynamic research about domestic and international apple industry，the article gave a comprehensive review and put forward some research considerations andmethods. Around the industrialization development goals, it concluded that ChengChengcounty’s apple industry production base construction have been established and varietystructure was further optimized; The standardized production carried out gradually and fruitgrowers’ quality have improved; Marketing network system becomes sound gradually and theeffect of industry leading is obvious; Processing capacity is rising and the industrialdevelopment is shaping; It has implemented the combination of fruit and livestock anddevelopment model has innovated.There are some main problems in the development of apple industry in Chengchengcounty：Orchard soil organic matter ascension is relatively slow; Production input is notrational; Fruit quality and safety guarantee system has not been set up; The industrializationdevelopment level of fruit industry is low; The picking post-processing technology is weak;Variety structure needs to be optimized; The service system need to further improve and so on.Referenced apple industry development experience of Baishui county, the article put forwardcountermeasures and suggestions about apple industry development in Chengcheng county:With the development of animal husbandry as support, it should promote organic fruitdevelopment; With organic fruit base construction as the gripper, it should improve fruit quality level; With the enterprise and cooperatives as leading, it should improve the fruitindustry of industrialization development level; To create high-end brand as the direction, itshould expand domestic and international market share; To increase the industrial investmentas the foundation, it should ensure the sustainable and healthy development of the industry;To take the market as the guidance, it should actively expand sales channels.