Risk Assessment And Strategy Research In Guangzhou HV Shopping Mall Investment Project

In recent years, the shopping mall as a commercial real estate project in China’s majorcities everywhere, Guangzhou since the Asian Games after the shopping mall developmenthas also entered a get together and opened the golden age. As a comprehensive, professionaland highly technical investment activity, commercial real estate projects in the investment anddevelopment process inevitably there are a number of risks. The face of high risk and highreturn on commercial real estate projects, how we can increase the chance of success andreduce failure may be, has become a real problem solved by the commercial real estateindustry.In order to better control the risk of investment in large-scale commercial real estateprojects, Guangzhou HV shopping mall as the research object, to seize the two maincharacteristics of the Mall: First, the project is located in ZhuJiang New Town CentralBusiness District Guangzhou, the second is a project the developers are not developing andoperating shopping experience, and the reputation of Guangzhou HV shopping mall is nearlynothing. Thus theGuangzhou HV Shopping Mall as risk control and deal with the riskmanagement process for logical thinking, risk identification-Risk Assessment-to study thelarge-scale commercial real estate development project risk management issues. The maincontent of the research in this article from the shopping mall project begin to shopping mallopening of the risks involved in this process, the analysis and evaluation of research, projectmanagement of large-scale commercial real estate development project risk managementdepth to risk identification, risk assessment and risk response aspects, the system summarizesGuangzhou HV Shopping Mall identify various risks involved in the investment riskmanagement process, the evaluation of these risks through a combination of qualitative andquantitative analysis, and response to recommendations proposed based on evaluation results.