A Study On Service Innovation Of Aftermarket Business Development By CA Air-conditioning Company

With the more and more drastic competition in China domestic large commercial air-conditioning market since the21st century, the largest manufacturer of heating, air-conditioning and refrigeration equipment in world-CA air conditioning company, are also facing unprecedented challenges and impact of aftermarket business, which provide high-profit. CA is losing its market leader position in recent years. A lot of high quality customer resources are constantly draining to competitor, the existing sales strategy and operational management mode seem weak to bear increasingly fierce market competition.To figure out how to use the advantage of its resources, and to develop a series of competitive strategy to increase its market share, strengthen the leading position on the market, to focus on product development and marketing strategy for CA after-sale service company, which is the key point.This article integrates the theory of competitive strategy and service innovation and in-depth analysis of a the CA large commercial air conditioning service market competition, internal and external opportunities and challenges, strategic posture and other conditions, while taking into account the actual status and feasibility of the service business, CA air conditioning aftermarket business development strategy based on the mode of service innovation design, and its For all steady increase market share, accelerate profit growth, and maintain the lead in the competition in the industry to further develop and consolidate the existing customers.