K Company Product Pricing Analysis

In the course of development, different stages in a different bottleneck. Especially those belonging to growing enterprises transition to maturity, and the problems they encountered and the most complex, the most difficult. Compare different pricing methods, as well as through the improvement of the product manufacturing process, can greatly reduce the cost of the product, lower product pricing. And pricing is mentioned in this article by calculating the cost of the product, the cost of fixed ratio to calculate the profit, final pricing from the costs and profits and. By reducing the pricing of the product, so that the company’s products with more competitive in the market. Able to persist in the long run in order to allow more in the formative years of the enterprise to survive, and a gradual transition to the enterprise maturity. In this paper, case studies, comparative product pricing method in three different states, prove that is in the growth stage and the company is expanding the scale of our operations, in order to estimate the state of maturity of the product pricing better than growing state product pricing, and then to prove the process of change and enhancement to optimize product pricing. In this paper, the analysis of the actual case, I hope to give the reference is in the growth stage companies, to help SMEs solve part of the problem in the growing.