Strategic Development Research Of Well-Win Logistics Company

Under the influence of global economic integration, there is no doubt that China has become the fastest one of the countries in the development of third-party logistics. At the same time, continuously push forward with the liberalization of global trade, China’s foreign trade has developed rapidly, and has been found in the number of bonded economic zones (places). As a foothold in the Zhangjiang Hi-Tech Park, the main third-party bonded warehousing and logistics Well-Win International Logistics Co., Ltd., and usher in a critical development opportunities. Well-Win Logistics Company’s existing strategic presence of its internal and external environment analysis and research, and the study and implementation of the new development strategy.The article first introduces the research background, purpose, significance and research methods, and then describes the related logistics and strategic theory. Part3analyzes the the Well-Win logistics company’s internal environment, and affirmed the company’s advantages in resources and capabilities, and also less than. PEST model analyzes the external macro-environment of the company’s use of Part4, using Porter5force model analysis of the company’s industry environment analysis Well-Win Logistics Company’s strategic environment in layman’s language, with these two models. Through the SWOT analysis method based on the analysis of Part4, article in Part5, selected the most suitable for the development of the Well-Win logistics company strategy-enhanced strategic and focused strategy. Subsequently, its strategic objectives and the general idea, as well as ancillary facilities are made concrete plans.Came to the conclusion Well-Win logistics company should choose what is most suitable development strategy, and how to effectively implement the conclusions.