Ncyj International Shopping Plaza Project Positioning Research

With the rapid development of urbanization in China nowadays, commercial real estate, as part of the real estate assumes as a crucial carrier to develop the third industry and improve the competitiveness for the urban areas. It has popped up in recent days due to the continuous increase of commercial demand and massive profit potential. However, along with the development of commercial real estate project, there comes a blind disorder leading to a lot of waste of resources. Consequently, it is very significant to research the orientation and other issues of commercial real estate project in the view of project management.With specific projects as research samples, focusing on how to analysis and judge the regional environment in the prior period of commercial real estate project development, as well as how to make a flowchart for its positioning, this article makes a comprehensive analysis and case study to conclude the relative concept, theory and flowchart of the commercial real estate linking theory with practice. From the perspective of project management, it tries to explore the general course and the application of scientific analysis. In a word, this paper targets to provide effective and constructive suggestions to set up scientific work flowchart, operation mode and comprehensive decision-making system in the process of project analysis and operation practice.