The Research On Development Strategy Of Hunan Lugu Medication Corporation Limited

Pharmaceutical industry is involved in the national health, therefore it becomes the focus of widespread concern in the communities. In order to resolve the social problems of "inaccessibility and costliness in medical care", the state pharmaceutical authority has intensively enforced a series of laws, regulations, measures and views, which has made great changes in the pharmaceutical circulation area. Based on such background, this paper focuses on Hunan Lugu Medication Co.,Ltd and discusses how to consolidate the advantages, avoid the threats, take the opportunity to become stronger as a company in the pharmaceutical circulation area in the intense competition environment.This paper systematically summarizes the strategical theories involved in the study. It has analyzed the macro and competitive environments for the enterprise by using PEST and Five-Force Model, which helps Lugu Medication company to be clear with the existing opportunities and threats. At the same time, it has objectively analyzed the resources and abilities of the company, which helps the company to find its strengths and weaknesses. This paper has also made a cross-analysis of the main opportunities, threats, strengths and weaknesses for Lugu Medication company by SWOT. With the support of the theoretical guidelines and practical analysis, this paper clearly defines the mission, vision and overall strategic objectives, analyzes and chooses the development strategy, and brings forward the development strategy for Lugu Medication company. Under the direction of the development strategy, this paper puts forward the competitive strategy for Lugu Medication company. At last, this paper defines the basic principles in implementing the development strategy, and the strategic implementation plan. In order to implement the development strategy effetely, it puts forward the guaranteed measures in different ways including the company organization, human resources, finance management, marketing strategy and corporation culture etc.