C Pharmaceutical Company Development Strategy Research

In recent years,accompanied by the weak recovery of the world economy,frequent local conflicts and frequent turbulence,especially in the outbreak of the new coronavirus,we are living a profound impact on the global economic development trend and the pharmaceutical industry.Waves of technological and industrial revolution are emerging;manufacturing industry are facing major adjustment.However,the development of China is still in an important period of strategic opportunities.The report of the 19 th National Congress of the Communist Party of China pointed out that "development is the foundation and key to solve all problems in China.Development must be scientific development and unswervingly implement the development concept of innovation,coordination,green,opening and sharing." The report clearly puts forward the health China strategy to a new strategy of China.With the continuous consolidation and development of China’s long-term economic fundamentals,the continuous improvement of the people’s living standards,China’s pharmaceutical industry is attracting more and more attention,and pharmaceutical enterprises will also take the new development opportunities.Facing all the good opportunities,the challenges and competition faced by pharmaceutical enterprises are also extremely fierce.C Pharmaceutical Corporate stands an important place in the global API industry.From the perspective of the C Pharmaceutical Co.,Ltd,one domestic subsidiaries of C Pharmaceutical Corporate,this article took the strategic management theory as the research theoretical framework,then went through the application and expansion of knowledge acquired in the MBA course,browsing the famous works related to strategic management at home and abroad,searching for the latest literature related to the pharmaceutical industry,and completed the paper under the guidance of the teacher.First of all,the main advantages and disadvantages of the C Pharmaceutical Co.,Ltd are preliminarily defined,and finally a comprehensive evaluation of the internal environment is formed.Then,PEST analysis method is used to analyze the external environment.Then with the application of Porter’s five forces model tool,the main threats and opportunities in the external environment is clarified.Finally,with the reference of the main competitors analysis,combined with the comprehensive use of SWOT analysis model,the strategic development objectives of C pharmaceutical company are put forward,the strategic choice is made clear,the strategic implementation Roadmap is determined,and the guarantee measures for the implementation of the strategy are put forward within the mission and vision framework of C pharmaceutical company should take the composite strategy of cost leading strategy and differential competition strategy.The way is to reduce production costs and increase the value of products and services by building a new type of high-performance organization and comprehensively applying first-class operations and technologies.