Strategic Management Of G Pharmaceutical Distribution Company

With the deepening of the health care reform, the government issued a comprehensive control of the medical reform policies to regulate drug prices, making this on the lower margin of the pharmaceutical circulation industry even worse. And my company is located in the private economy developed Zhejiang province,medicine circulation market competition is intense. Under the condition of the health reform deepening constantly, in the pharmaceutical bidding under the ongoing, falling prices in the suppliers and purchasers, hospital continuously the second price negotiation, sales growth enterprise market has been sluggish, profit margins are compressed further. In the industry innovation and upgrading the environment, to adapt G pharmaceutical circulation company's development strategy, development and catch up with rivals, keep G company has a competitive advantage is the theme of this paper.Based on G company related issues involved in it's development strategy as the research object, through a series of interviews, the G company carried out extensive and in-depth research. Therefore, the paper is divided into six parts:the first is introduce G company development present situation, puts forward the research framework of the thesis; the second part introduces the company's development status and difficulties; the third part is the analysis of the external environment, using the PEST model and the Potter competition model analyze the current situation of G company; the fourth part is the G company's internal resources and capacity analysis, has formulated its development strategy; the fifth part is G company develop for strategy formulation and security; the sixth part is summary and outlook.Based on medicine circulation industry in the rise of Internet,, fully analyze their own advantages and disadvantages, opportunities and threats, and combining with the characteristics of their own industry horizontal and vertical development, put forward the suitable for their own development strategy, create their own regional competitive advantage own regional competitive advantage.