The Marketing Plan Of Cheng Han Swiss Town

From the national macro-economic point of view, as the country "revitalizationof the northeast," the implementation of the strategy, the northeast region, particularlythe economic development of Liaoning Province showed good situation, an importantpower plant location as the northeastern region of Tieling Qinghe District. Theeconomic, cultural and entertainment of Qinghe District is to obtain a considerableprogress, especially on consecutive years of growth in the economy. Qinghe Districtin recent years also increased the pace of industrial restructuring, from the point ofview of economic development Qinghe District has gradually embarked on thestrength of the ranks of county-level city to.From the Qinghe District real estate industry point of view, although in the pasttwo or three years, China’s real estate industry has undergone a new round of macro-control, the development of the industry are to a certain extent, but for the QingheDistrict real estate located in the third-tier cities in the past two years, which thedevelopment of a fairly rapid pace, the golden period is expected to be at least in fiveyear time. Case area will gradually become the region focuses on the development ofthe lot, its main symbol of "Western Union Northward Expansion" policy in thegovernment work report in2012will drive the economic development of this region.With a good external economic environment, just half the success of real estateprojects, how the products will be in the hands of the shortest cycle sold is theconsideration of the ability of a development company. Therefore, a professionalhigh-quality sales team is essential, property consultant company has become the firstchoice of many developers.Property consultant company is dedicated to the real estate company salesagent real estate company, Real estate agent company results and real estatecompany’s performance is closely related to many small-scale development company,the development cycle is linked to the sales of the agency, so sales ability to meet the expectations, is essential for developers.Look at property consultant company, the company’s proxy project between8‰~3.5%of the sales agency fees. However, the possibility of profit is not to see thelevel of agency fees signed key depends on the sales per unit time. The sales per unittime for the real estate company rolling development of the fundamental. The salesper unit time a small real estate may be facing the death of estate, unfinisheddangerous. Can be profitable for the property consultant company are also expectedto see the sales per unit time.This paper studies the focus is on the six-year-Cheng Han PropertyConsultancy Marketing Plan prepared by the project of the Swiss Town, in thisprogram, we use the method of project management to research the marketpositioning, zoning analysis, marketing strategy of the project and so on. As well asthe Swiss Town project sales marketing process control, team management.