Case Study On Shenzhen Xiangying Technology Co.Ltd. Growth Management

Small and medium-sized private enterprises are important part of China’s national economy,and have become the backbone of stimulatingeconomic growth gradually. But according to the authorities,the domestic small and medium enterprises live to an average of3to4years, the elimination rate is higher. Therefore, how to prolong the life of small and medium-sized private enterprises, improve the quality of enterprise management, have become research focuses in the theory and practice. This paper will explore the management strategy of the company growth and development,based on a case of private enterprises-shenzhen flying eagle technology co., Ltd.,which is in the midst of the growth, by the analysis of its growth status of key point.IC is a main product of XiangYing Company, and also is an authorized distributor of relevant brand electronic components. It has achieved rapid development, but in recent years, with the intensifying market competition, the company has encountered unprecedented challenges. Now, the company is facing challenging to grow and move to positive direction. The best way is changing the company direction by improve company operation, development plan and strategy, so that this will helps company can achieve good result in future.This paper is mainly based on the normative analysis method which combines with inductive method, deductive method and case studies. They can start to use the strategic management method such as five forces model analysis, SWOT analysis, Michael, Porter’s theory of competitive strategy and etcs.. to find the key elements to grow the company in competition situation and domestic electronic distribution market.The result of this study not only promote the development of XiangYing Company, but also can be a guideline to grow and develop domestic small and medium-sized private enterprises in the same period.