A Company E-commerce Platform Implementation Strategy

In recent years,the middle-term or long-term development planning and implementation process of e-commerce in the domestic enterprises gradually be taken seriously, with the well development of the IT and network communication technology in China. E-commerce is not only changing the business operation philosophy, but changing the way to compete methods for solving all problems, but for a way truly arousing student’s enthusiasm and the future development of electronic commerce, e-commerce business should be treated from the strategic level.Traditional companies start to bring in the e-commerce business model and establish the e-commerce platform while face the fierce competition and the new opportunities follow by e-commerce.The traditional industry represented by community service, informationize-based view for their own market, customer targeting and strategic participatory, aiming at effectively improving their communicative competence. to find the right business model in a wave of e-commerce? How to establish the competitive advantage in e-commerce industry? It’s the target of this paper to analysis.This paper base on the integrative framework of the e-commerce for company A, which including strategy development, implementation, and feedback, first analyzes the basic theory and the status of implementation of e-commerce,and introduce the revolution of traditional business philosophy after e-commerce platform import in and the impact in operation system.Then base on the internal and external environment of company A to analyze SOWT matrix, opportunities vs.threats and e-commerce value chain. Followed by general integration of direction and planning with e-commerce platform for Company A. Meanwhile,conduct deep analysis in the implementation of e-commerce platform of Company A.With which, including the implementation of the strategy level and project management, core competitiveness,the overall pattern of e-commerce platform, e-commerce platform design and integration, and finally explore the actual effect of the Company A in the implementation of e-commerce platform.This study is a research on how e-commerce business integrates with SMEs in China, and the conversion of operation philosophy of the traditional industry represented by Company A；I expect that this study will provide the reference for other services enterprises step on the era of e-commerce.