The Industrial And Commercial Bank Of China Changchun C Nine Road Branch Network Transformation And Effect Analysis

Bank outlets as the most basic commercial bank management unit, each bank is the main marketing channel. Network service efficiency and management level within the scope of certain and affect the whole branch business performance. Network as the most effective marketing channels, and its operation efficiency directly affects it in their social image, even the continuous business development goals. Network is a showcase of commercial bank image the main service place. However, in the current business environment, our business outlet the size advantage has not been completely transformed to competitive advantage, in promoting network function transformation work is still faced with some problems. If the bank has standardized, high efficiency, powerful network, it is also for the core competitiveness of the stone, this is he did not copy the precious resources. Network whole management level and the improvement of operation efficiency of bank operation ability have a great influence. This paper, from practice proved deepening operation reform, improve the competitiveness of the site, and promote the network transformation is a bank in the same to win the final piece in the jigsaw, and after the transformation of new network operation effect and future development direction was discussed. This paper first introduces the industrial and commercial bank of China and c nine road branch the general situation of the network, and then the necessity of the transformation of the network is discussed, and combining c nine road branch transformation practice introduces the advanced experience, finally expounds the c nine road branch make line network transformation effect, and describes the future improvement direction. This paper holds that commercial bank c nine road branch network transformation goal is:operational into marketing type network, improve network competitiveness. To promote the comprehensive network transformation, need to undertake network service migration and comprehensive routing business transformation, the scientific performance evaluation mechanism, the development network business debt. According to the c nine road branch network transformation of the general target, this paper for industry and commerce bank c nine road branch node on the SWOT analysis, and combining with the experience of the transformation, the basic particle of each commercial bank how to implement the network management transformation puts forward a new idea. Sums up the strategy to icbc network transformation provides a good reference should experience.The innovation point is icbc network transformation method research methods of the strategic management of SWOT analytic method to carry on the analysis. From the tool level to icbc c nine road branch both at present and in the internal and external ring tight carries on the analysis comparison, and then puts forward the transformation of the rationalization suggestion.This paper aims to provide c commerce bank nine road branch network transformation of the specific case, help scholars and not for network management mode transformation of the bank and the node to node transformation problem further study and discussion, establish suitable for this network node business transformation practical operation and implementation of strategic plan. And puts forward some Suggestions for the follow-up.