Research On The Marketing Strategy For Micro-blogging Of A Insurance Company

The Internet technology has brought the economic characteristics of the new-network economy, it is the customer as the center, information, globalization, low cost economy, is a kind of an accurate marketing economy. The information age how to use the Internet marketing activities, is increasingly becoming the enterprise to win market advantage of one of the important means. Especially since August2009,Sina web issued micro-blogging which is growing rapidly. According to the Internet data center is expected, from2011-2013the three years, service provider micro-blogging account number of annual growth rate will be in140-200%, presents the explosive growth. The other according to China Internet information center statistics, by the end of2010, China’s micro-blogging the user has more than200million people, a day on average more than25million issued by the micro-blogging content. This development speed is far more than the popularity of traditional media speed.Micro-blogging concentration BBS, social networking websites, blogs, the three big platform advantages, to improve the traditional way of communication, in the domestic and foreign development rapidly, it has become an important tool of network application. The user group has extended to politics, the media, business field. As a convenient and efficient tool, it has become the enterprise marketing a new starting point, the social network, video, search, and link up, be helpful for enterprises to realize integrated marketing, to become the enterprise brand marketing new window, customer relations management of the new media, market research and product development of new tools, crisis pr and enterprise image to set up new platform, in the domestic micro-blogging portal is changed, popular type, marketing change development in front, the insurance enterprise micro Po marketing the trend of The Times.In the face of the arrival of the era of micro-blogging marketing. Insurance marketing how to use micro-blogging interaction, trust, real-time characteristics, and the characteristics of insurance marketing combination, fit the network consumer behavior demand, achieve their marketing goals, it is insurance enterprise faced with marketing new topic. At present, our country many insurance institutions use micro bo platform for enterprise brand image of the build and product promotion. According to statistics, as of August2011, in tencent micro-blogging Sina micro-blogging, have after open the authentication of211insurance micro-blogging. However, the insurance companies in our country, to the micro-blogging marketing lack of comprehensive understanding and correct understanding, in micro-blogging marketing meet a lot of problems. This paper focus on micro-blogging marketing this topic, specific elaborated our country A insurance enterprise micro-blogging marketing practice, this paper analyzes A insurance enterprise micro-blogging marketing in the process of the common problems and puts forward the corresponding Suggestions and strategies. The insurance enterprise better in micro-blogging marketing has certain guidance and inspiration.