Public Relations Strategy Of The Store’s Micro-blogging Marketing

With the rapid development of the Internet, Internet users have been expanding, Internet penetration continues to rise at the same time, the micro-blog platform and The Store, represented by the e-commerce industry are rapidly leap. In this background, more and more e-commerce businesses choose to use micro-blog to micro-blogging marketing and build a bridge of communication with consumers, expand the channels of foreign exchange, establish a good corporate image of the public opinion research related market information, and ultimately achieve the purpose to enhance the visibility and reputation. The use of public relations strategies is an integral part of the enterprise micro-blog marketing companies through the rational use of public relations strategy, you can reach the purpose to enhance their marketing effectiveness. However, the current domestic situation, the micro-blogging marketing is still in the development stage enterprise micro-blogging marketing is insufficient for the use of public policy for the enterprise micro-blogging marketing public relations are necessary and effective.According to the topics of the study, this paper uses a combination of qualitative research and quantitative analysis of empirical research methods in the literature and the results of previous studies, The Store micro-blog observation combination of content analysis and descriptive statistics, summed up the basis and methods of this study. Arrangement of contents, historical background and theory are described, indicating the rapid development of the stock market of the current era of micro-blog and e-commerce industries, be summed related research at home and abroad micro-blogging marketing to this article research purpose, meaning and architecture. Secondly, through the analysis of representative companies in the e-commerce "The Store" in the the Sina Weibo operators and micro-blogging marketing public relations strategy to understand the operations and effectiveness of its micro-blog, which proposed The Store public relations strategy in the enterprise micro-blogging marketing and feasibility improvement program to address these issues, in order to arrive at a relatively systematic and widespread use of the conclusion, in order to for the micro-blog marketing activities of other companies to provide constructive comments.Micro-blog and micro-blogging marketing has become a hot research at this stage, but for the the micro-blogging marketing public relations strategy is still a small number of specific micro-blogging marketing public relations strategy case studies, an enterprise, there are very few. As a result, this became a difficult point of this article, and also because of the lack of reference to the information and data of standard weights, in the study, there are still many areas for improvement.