The Development Of Leisure Agriculture In Zhangzhou City

As an important part of agriculture economy and tourism industry, leisure agriculture has played an essential role in developing agriculture economy and rural resources as well as increasing the peasants’income. It has received great attention in developed countries and demonstrated strong development trend. Zhangzhou city, the famous hometown of flowers and fruits., has been a big agricultural city with a good agricultural base. With the speeding up of urbanization and rapid increase level of the citizens’income, especially under the impetus of the relevant policies of the State Council, the advantages and potential of developing leisure agriculture in Zhangzhou has become prominently obvious. A promising future can be expected. Many researches on the developing mode of leisure agriculture has been made by scholars home and abroad, though Zhangzhou still needs to learn from other developed cities and areas because of the late outset and weak foundation. As there is almost no researches on the development of leisure agriculture in Zhangzhou, the article makes a comprehensive study on leisure agriculture in Zhangzhou, analyses the existing advantages and disadvantage, discusses about the chances and challenges it will meet, and then gives some related possible suggestions. Starting from the build the Zhangzhou leisure agricultural investment and financing system, improve the software and hardware development, improve the scientific planning of the Zhangzhou leisure agriculture, highlighting the characteristics of agriculture, accelerate the development of the tourism industry in Zhangzhou, led the rapid development of leisure agriculture and enrich the the Zhangzhou leisure agriculture personnel, and enhance the management level; marketing plan to promote leisure agriculture rapid market development, to speed up the the Zhangzhou leisure agriculture, tourism product.