The Research Of Leisure Agriculture Development In Fuqing City

This paper aims to provide decision-making reference for the development of leisureagriculture of the Fuqing city. by referring to the related documents of leisure agriculture,study the developing industry entities of Fuqing city, and drawing lessons from thesuccessful cases of the leisure agriculture products, this paper expands discussion,elaborating mainly the advantages and weaknesses, opportunities and challenges ofleisure agriculture in Fuqing city, discussing the internal and external environment andcompetition of Fuqing city, then gets the following achievements: the leisure agricultureof the Fuqing has its unique advantages and rare opportunity, we should speed up thedevelopment of the local leisure agriculture.And by deep investigation and analysis of the leisure agriculture product market, andmarketing status quo, the writer thinks the leisure agriculture of Fuqing city did not forman independent and complete industry system, it depends on season overly. Many leisureagriculture projects attached to the tourism projects. Rough parts of some projects areRough, and lack cultural connotations. Meanwhile capital investment is insufficient, thegovernment concerned it scarcely, rural farmers primarily operate it by themselves, lackstandard industry management. Also, Collaboration between the relevant departments ofagriculture in Fuqing City is not strong, Vicious competition exists in the industry, and itis difficult to form a functional complementary groups advantages. studies suggest thatoperations of leisure agriculture and consuming market in Fuqing City requires furthercultivation and regulation.According to status quo and typical experience of leisure agriculture in Fuqing Cityand, this paper takes Tiansheng Park as a case to study, the achievements suggest that theexperience of Tiansheng Park in Fuqing Citycan be taken as reference for related entities.As to its feasibility, the writer argument for the leisure agriculture infrastructureal ofFuqing city, products development, planning and layout and so on, and proposed a seriesof strategies, with a view to promoting sustainable development. leisure agriculture inFuqing city.First,it is to Strengthen advertisements and propagation, promote resourcesharing.leisure agriculture operators should develop jointly and have united marketing,take the principle of mutual benefit and win-win cooperation as a base, concentrate onhuman, material and financial resources, to share group marketing.Use a variety of marketing, and strengthen propagation to raise the reputation ofFuqing leisureagriculture products. Government should perform service functions,support and promote products marketing, tourism departments should play theintroductional role, get through promotional channels, build a bridge of development andcommunication.Second, have a reasonable layout, and create leisure carrier. It should possess rural,local elements. initially planning should consider the project’s functionality, make itsservices cover broadly, functional area differentiate obviously. and it should try to putforward new ideas on Business projects and content to meet the needs of different classesand levels of consumption.Third, absorbe folk culture, highligh the regional characteristics. leisure agriculture ofFuqing city should maintain its unique coastal features, unites "mountain" and " sea".on its layout and design, it should focus on "Agriculture" and "new", vigorously tocreate a "different" space.Fourth,it is to improve the quality of practitioners, taking a professional managementroad.Fifth, stick to the scientific concept of development, fully realize a sustainable andharmonious development of nature and economic, and step on a scientific road ofleisure agriculture development.