The Analysis Of Influence Factors For The Tourists’ Travel Shopping And Entertainment Consumption In Hebei Province

There is a close relationship between tourism consumption and the development of the economy and society. Whether the tourism consumption structure is reasonable or not is a measurement of a national or regional tourism development maturity. But the level of the non-essential tourism consumption is a dominant indicator whether the tourism structure is reasonable or not. In response to "the twelfth five-year"plan requirements, changing in economic growth, adjusting the industrial structure, Hebei Province proposed the next five years goal of the tourism development all over the Province. In order to achieve the goal of tourism development in Hebei Province, I believe that we should adjust the structure of the residential tourism and firmly believe that consumption drives the industry development. So the research of the influence factors on Hebei Province residential tourism shopping and entertainment consumption seems more realistic.The article mainly analyze the impact factors of Hebei Province residential travel shopping and entertainment consumption through the following aspects:At the introduction, it describes the background of this study、significance^and the framework, And explain some of the innovations.In the first chapter, it describes the status quo of research on tourism shopping and entertainment consumption. In the second chapter, it describes the theoretical basis of the tourism shopping and entertainment consumption. This part mainly generalizes the conception and classification of tourism consumption structure, and lists the model’s theoretical basis. In the third chapter, it talks about the construction of the model about tourism shopping and entertainment consumption. Firstly, it talks about the construction of the model about the impact factors on Hebei Province tourism shopping and entertainment consumption. Secondly, it analyzes the variables and puts forward the research hypothesis. Finally it makes a summary. Chapter Four, it runs a empirical test about impact factors on Hebei Province tourism shopping and entertainment consumption. The first part of this chapter is the design of empirical research. The second is the sample and descriptive statistics of the variables. The third, it runs a correlation analysis about residential tourism shopping and entertainment consumption and its impact factors. The fourth is a multiple linear regression about the model of residential tourism shopping and entertainment consumption. Finally it reaches the conclusion of the impact factors. Chapter five, its contents are the main conclusions and some suggestions.This paper mainly uses the ideas and methods about empirical analysis and normative analysis, qualitative and quantitative analysis. And it analyzes the impact factors of Hebei Province tourism shopping and entertainment consumption, the main conclusions are:(1) social population statistics, women are more like shopping consumption than men, men are much more like entertainment consumption;The more per capita income, people are more like to travel shopping and entertainment spending.(2) tourism consumption object, tourism for goods and entertainment product price is higher, the less tourists are willing to undertake shopping and entertainment consumption; the value of the products is bigger, the tourists are more likely to do shopping and entertainment spending.(3) travel agency, if the travel agency is under the reasonable guidance, tourists will have more shopping and entertainment traveling consumption.(4) tourism consumption environment, good tourism consumption environment in some extent could improve the resident travel shopping and entertainment consumption level.(5) other aspects, the more continuous leisure time tourists have, the more possibility for entertainment and the possibility for shopping.The main innovation lies in:first, the perspective innovation:this paper holds tourism consumption structure of shopping and entertainment consumption, the main analysis on shopping and entertainment residents in hebei province of consumption factors, not to write the tourist consumption structure, this perspective can enrich the tourism consume research of scholars. Second, content innovation:it analys the influence factors of shopping and entertainment in hebei province, introducing the travel club, leisure time, travel for consumption environment, these variables have certain significance to explore.