The Hebei Province Cold Chain Logistics Enterprise Performance Evaluation Research

In recent years, people’s living standard is more and more high, and the living quality requirements are increasingly high, and people’s consumption habits is changing, especially the issues of the modern food safety are increasingly prominent.In this context, cold chain logistics food is more and more affirmed by consumers.The demang of the fresh vegetables, dairy products, and aquatic products under the control of the cold chain is increasing, which greatly promoted the development of cold chain logistics enterprises. At the same time, the cold chain logistics enterprises, especially compared with many of China’s cold chain logistics enterprises and foreign cold chain logistics enterprise,such as in the production equipment, technology, management and other aspects,there is a certain gap. As the WTO is comprehensive and open, cold chain logistics enterprises are facing more and more competitors.The development present situation of Hebei province’s cold chain logistics enterprise is also true,and large scale, technology and equipment level of high cold chain logistics enterprises is very few, and most of the cold chain logistics enterprises are relatively small scale, backward technology and equipment information. Especially like vegetables, fruits and so an,such produce because of the lack of cold chain technology control such produces have a great loss. How to let the cold chain logistics enterprises in the environment to develop rapidly and healthy, and how to make the cold chain logistics enterprises to evaluate their own level of performance,and to recognize enterprise own deficiencies, and enterprise’s advantages and disadvantages.On the basis of this puts forward the cold chain logistics enterprise performance evaluation research. On the cold chain logistics enterprise performance evaluation index and methods of research, to improve the cold chain logistics enterprise competitiveness in the market,there has a certain theory significance and the practical significance on cold chain logistics enterprise development.This paper mainly studies the cold chain logistics enterprise integrated performance evaluation of cold chain logistics enterprises, according to the specific situation, in reference on the basis of existing research results and combine with research results,this paper builds a set of complete cold chain logistics enterprise performance evaluation index system, and uses the fuzzy comprehensive evaluation method on the cold chain logistics enterprises for example comprehensive evaluation. The main contents of this thesis are as follows:First of all, from the literature review and theoretical basis, in the cold chain logistics enterprise performance evaluation system on this issue, the research status at home and abroad. Expounds the meanings and characteristics of supply chain, cold chain cold chain logistics and meaning, the performance evaluation and performance evaluation methods are summarized. And this paper expounds the market environment, current situation and existing problems of the cold chain logistics, and it is necessary to the cold chain logistics enterprises to complete performance evaluation.Secondly, according to the cold chain logistics enterprise has the characteristic, put forward the construction of cold chain logistics enterprise performance evaluation system principle, selection index, and construct a set of cold chain logistics enterprise performance evaluation system. The cold chain logistics enterprise performance evaluation system contains five respects,there are financial performance indicators, indicators of logistics operation, customer service performance index, development capacity index and coordination index. Analysis and evaluation of cold chain logistics enterprise performance required method, analytic hierarchy process and fuzzy comprehensive evaluation method, the principle of each method, steps.Then, analysis of enterprise survey, combined with the actual cold chain logistics enterprises used AHP to calculate each index, and using the fuzzy comprehensive evaluation method is applied in the actual operation, so as to verify the feasibility and practicability of the system.Finally, this paper focusing on how to improve the cold chain logistics enterprise performance evaluation index system. On one hand, the modern cold chain logistics enterprise performance evaluation index system and evaluation method on index selection to determine the presence of a rigorous science, put forward the evaluation system for the existing shortage, finally proposed the improvement of cold chain logistics enterprise performance evaluation system is proposed...