The Innovative Research Of Men’s Fashion Product Design Based On Brand Promotion

With the changes in the international economic situation, China’s economic developmentand structure are facing adjustment, brand promotion and establishing its own brand hasbecome a social consensus. The core carrier of the brand is products. This article mainly takesa design strategy for China’s men’s brand transformation needs through product designinnovation, which is from the brand to enhance the point of view.To overall understand the men’s business product design, this article is based on the brandpoint of view, discussing the close relationship of the "brand" and "product design",makingthe theoretical analysis of the core brand values and enhancing brand value from the designpoint of view of the support system, contrast and graphic interpretation as the main form,analyze the design methods of international brand name products, combined with practicalprojects for the men’s product design and innovation, reveals the design strategies andmethods based on the brand lift angle.To achieve this goal, the analysis of this article is based on the following four parts:First, this article pointed out the role of product design strategy to enhance brand witha series of brand theories to define the connotation of the brand, brand value, brandenhancement support system and product design methods, theoretical content, classification,mode of sorting out and summarized. Then, analyze the industry, the brand status, thefavorable factors of brand promotion, point out the men’s clothing core brand values,combined with international and domestic men’s brand case; Again, do the men’s productinnovation design research, combined with international and domestic male shirt productdesign instance, summarize Men brand product design trends; Finally, based on the productdesign on the core values of the brand to enhance the impact, provide the proposed productdesign strategy for the brand of men view to enhance the effect of men’s brand value.This information collection of domestic men’s product innovation and design thinkingphilosophy, process and pattern differences is based on enterprises to access, field surveys,pay-site data collection, literature review and other ways. Proceed from the domestic men’sbrand and product design current situation, this paper analyze the design problems andsolutions of men’s branded products, provide a practical reference to domestic men’s designwork and business R&D. Meantime, the results of the study probably play an important partin the men’s product design, innovation and brand building work in China.