The Exploration Of New Marketing Mode For Domestic Men’s Desighner Brands Based On User Experience

As the transforming from services ecomony to experience economy, the direction of market consuming and purchase methods are now being reforming,"consumer experience" is not only description for information technology and IT field. On the opposite, more and more fashion enterprises begin to pay more attention to the experience process from noticing brand to pay for the products. They try to explore a new method which suit to their enterprises through promoting the managing conception, canal management and marketing modes.As the backbone power of Chinese fashion, domestic designer brands are now rising on the horizon by the help of relevant policy supports, but the beginning of the building seems quite hard, especially for some new brands, being lack of backgrand fund and effective resourses, most of them disappear immediately. And another occasion is most of the designer brands still work by themselves without partners, they can not cooperate with each other by the support of a professional platform. But in the meantime, domestic consumer market is now bigger and stronger, the same problem is, it is short of an effective platform which can be found the proper designer products fastly and correctly, either.After the comprehensive understanding of development of domestic men’s designer brands and market demands, the thesis draws on the experience of O2O marketing mode which is quite popular nowadays, create a new mode calls OFFO. The purpose of the new mode is to explore whether online for selection-offline for fitting-online for paying is feasible for solving men’s clothing purchase difficulty. In the same time, for verifying the feasible of OFFO directly, the thesis applies the software technology of PHP+APACHE+MYSQL,and DREAMWEAVER for setting the mode from imagine to practise. After the building, the thesis also makes the research by26consumers, finally set up a result for this practical and usage new market mode:OFFO will make a grant market attrectiveness in the near future, it will appeal more men consumer who has high education background,high salary, accepting fresh events and enjoying one-to-one services.