Research On The Famous Fujian Business Leisure Men’s Clothing Brand Culture

With the development of China economic culture, people’s material and cultural life enriched, the clothing brandneeds not only to the appearance of the product quality, reliability, and change the pursuit of brand culture ofthe spirit level, in order to find the common points of personal value in the clothing brand culture in.After the reform and opening up, the continuous development of China’s garment industry, the emergence of many independent brands of men’s, after have the Spring Festival has accumulated in the country formed a strong reputation. But with the China frequent foreign trade, clothing market increasingly open, international well-known clothing brands have entered China market, competition is becoming increasingly fierce, enlightenment but also to the Chinese garment enterprises, the current domestic famous brand men’s continuous innovation and change, the construction of independent brand culture, to seek long-term development of enterprises.In this paper, important to study in Fujian well-known business leisure men’s clothing brand culture as the main line, analysis, overall characteristics of Fujian men’s clothing brand culture with Fujian characteristics of regional culture, with three different types of men’s business casual wear brand culture as the main research object, specific analysis of brand management of the advantages and disadvantages, thus summed up the Fujian famous men’s common problems, and puts forward some suggestions.