The Research Of The Usabity-evaluation-system Of Domestic Group-buying Websites Against The Social Marketing

On March4,2010China Groupon customers Web site the United States Mission onlineline first started, one after another within a short time in China there have beenthousands of customers, large and small sites," customers " after09microbloggingbecoming another popular Internet applications, for group purchase intense marketcompetition has also been friends playcalled " thousand wars ". Group purchase of theRed Sea in the market, how to get rid of the Web site of homogenization of seriousproblems, seek website direction for the future development and improve the siteexperience as group buy website " thousand wars " of Deus Ex in thekey.This article to tried to from available sexual angle improve domestic group buy websiteuser experience with mass of status as research of starting point, by on available sexual areawithin many theory, and assessment method and guidance principles of research, will areawithin available sexual assessment method research in the of concern user behavior andconcern interactive content of two species research thought for integration, made has soundand losing modifications of construction available sexual assessment system of "5x " model"5" generation means HKSAR Professor in its human-machine interface design-practicearticle under a book in the made of available sexual test5a user behavior model, as model ofconstants;" x " generation means modifications sexual larger of website interactive contentpart, as model of variable. Socialization, localization, and then combined withSoLoMosocial;local;mobile the development trend of mobile Internet, try to group purchaseWeb site usability evaluation system of social marketing concept introduced in SICAS model,forthcoming SICAS model into the evaluation system of model variables " x ", the final builddomestic customers in the context of social marketing Web site usability evaluation system.After the construction of evaluation system of questionnaire investigation and factoranalysis of the results of the questionnaire, on specific indexes have been adjusted, reachedfinal domestic customers in the context of social marketing Web site usability evaluationsystem.Note: the title "home" Word to emphasize domestic only has the status of the groupbuying site homogeneity, there is no comparison between at home and abroad; group defaultsto national unity in the body of Groupon style group, last similar homogenization theory forthe study abroad also with reference to the issue of.