Research On Life Insurance Agent Management

The current life insurance agent management mode was introduced into china from Taiwan by AIA in1992.After that, life insurance agent channel has becomes one of the main marketing channel soon. In recent years with the rapid growth of life insurance market, the management of agents exposed more and more problems. For management of agents has been extensive in a long term the teams of agents are not steady, which influences the healthy growth of agent channel seriously. Meanwhile, that the quality of agent decreased little by little results in problems as well as misleading, which brings huge side effect to the whole walk of life insurance. At the same time, the debate and practice innovation focused on management reform of life insurance agent is in the progress. The article applies generally the relative of theory of Marketing and human resources management and puts forward a new management mode for agent on the basis of experiences of life insurance agent management at home and abroad. It suggests life insurance companies set up professional sales companies, and begin with agent recruitment, selection, training, day-to-day management, compensation incentive, strengthen controlling power of agents, enhance, quality, preservation and capacity of agents, which guarantees healthy growth in agent channel.