Applied Research Of Business Communication On Short-Term Export Credit Insurance Of Sinosure

China Export and Credit Insurance Company(Shorted as’Sinosure’) was found in2011, as the only one insurance company that pursuit in Credit Insurance, Sinosure is a non-profit company and engaged in the work of risk management and help export firm to set up risk ensure system, in order to facilitate foreign trade and investment of China. Business Communication (Shorted as’BC) plays the role as the bridge, from export firm have no idea on Credit Insurance to gradually understand it’s true meaning and start to use it, BC run through the whole process and make it work. BC also plays the role of catalyst, for those company which used to ignore the importance of risk control and management, BC help them truly understand It’s never too late to mend. To the company that only think about the expense for insurance but neglect the long-term profit from larger market, more buyer and bigger scale, BC would let them found the truth of Credit insurance. Therefore, the development of SINOSURE can not separate from BC.From the year of2008, external environment keep changing, SINOSURE is under the lime light, especially to the short-term credit insurance, government pay much more attention on it’s development. However, from the past10years, SINOSURE has got a rapid development, so how to keep growing from a comparatively high point is a brand new challenge. The develop needs of short-term credit insurance is the entry point of this paper, and BC is the core part, do some practical research.This paper first briefly introduces the background, purpose and significance of the research, including the research status home and abroad about BC and Credit Insurance, the research method, train of thought, the main content of this paper and some related concepts such as the definition and function of SINOSURE, basic factor of BC, are reviewed. Then, according to the true case and interview survey, try to find out the problem and barrier of BC, combine with the basic theory of BC, analyses the reason and give out some recommendation on how to enhance the ability of BC. The paper belong to applied essay, it has realistic meaning on author’s work; also has significance and value on the long-term healthy development of Credit Insurance.