Research On The Top Management Incentive Mechanism Of Tuniu.com Base On EVA

Under the background of economic globalization, foreign multinational companies as well as industry-leading companies to enter the Chinese market, brought into the advanced technology and management mode as well as opportunity for Chinese enterprises to participate in the global commodity and capital market competition. At the same time, foreign enterprises have established a strong market position, impacting the development of Chinese enterprises. In this situation, How to gain advantage in the competition, for Chinese enterprises is a problem to be solved. Besides, the competition between the modern enterprises is ultimately a talent competition, how to attract and retain good talent is necessary for the modern enterprise. Due to the transition from the traditional travel services to online travel services, corporate management needs to pursue business development in the ever-changing external environment, so the company’s senior management the remuneration incentives designed to ensure enterprises to remain competitive.First, the paper thesis on the theory of foreign-related research; Secondly, theory-based incentive pay of senior management status quo analysis of the problems of traditional pay incentives, the demonstration design based on EVA senior management pay incentives the necessity of the system, combined with the current level of the Tuniu.com senior management pay, remuneration or status of the sub-problem of incentive pay system exists; fourth, EVA for the theoretical basis of design principles, design goals, design the contents of Tuniu.com senior management pay incentive system design. Finally, in order to protect the new pay system smooth implementation, this paper presents a specific embodiment.Tuniu.com has been typical representative in the online travel industry. Facing of increasingly fierce competition in the online travel industry, Tuniu.com international hotel enhance the way cattle network-based EVA remuneration incentives to businesses to provide a correct evaluation of the operational efficiency of the senior management assessment criteria, become to be the industry standard assessment template.