On The Relation Of Network Density,Enterprise Social Capital,and Managementinnovation Performance

How the enterprise social capital affects enterprise management innovation and enterprise performance in a network is an interesting research project, and this problem has been continually discussed many years by the academic community and practitioners. However, in the past,most of domestic and foreign scholars are based on learning ability or knowledge flow to do study on the relationship between the enterprise network infrastructure and innovation performance, and moreover, on the aspect of empirical research on innovation performance, the vast majority of scholars only focus on technology innovation, and just do the basic research as well as simple qualitative analysis on management innovation. The present study in Theorists does not match to the enterprise behavior. Especially under the background of networking of firms’organization and innovation pattern, social capital and management innovation has become more and more important factor to enhance enterprises competitive.For a domestic company, with the globalization and knowledge economy coming, the environment of the organization (enterprise) changes rapidly, how to rapidly acquire and legitimately use valuable resources and capital in the complex and volatile international environment is the the dominant force to gain the competitive advantage. Past practice find that Chinese enterprises (especially SME), which vitally concerned technological innovation but ignore management innovation, frequently fall into the paradox of technological innovation. Namely, many enterprises previously put a lot of material and financial resources for technological innovation, but don’t get the desired effect. In the globalized market environment, as it were, management innovation has become the constraints of many enterprises to further develop. However, the study on that social capital how to influence enterprise behavior under the network environment, and the role played on the relationship between network density and management innovation performance lack of a systematic and effective research.This paper try to explore how network density affect management innovation and innovative performance by taking social capital as intermediate variables while adding control variables(firm size and R&D investment). Our paper takes representative enterprises in South China as the samples, has gathered458sample, and build theory model through literature study and interview, propose the research hypothesizes, and constructe the structure equation, and so on counte the software using SPSS and AMOS to carry on the data analysis to do demonstration study on the relations of these variables.Our study discovers that network density has remarkable positive effect on management innovation performance through enterprise social capital, and the enterprise social capital plays a full intermediary role between network density and management innovation performance. Besides, we have a further study about the impact of different scales and different R&D on the relationship among the three above-mentioned, the results show that both of network density and enterprise social capital have not a remarkable impact on management innovation performance in small-scale enterprises. That is firms need to expand the scale in order to effectively improve the management innovation performance.Our research results not only expand and deepen the study on network density, social capital and management innovation performance in the academic research, make up for some of the theoretical blank,but also has an important practical significance in practical areas, and has practical guiding significance for enterprise to improve the management innovation performance in network economy era.