Marketing Strategy Research Of ND Company’s Barber

Barber at first means arranging good appearance through hair pruning, cutting,shaving and its accompanying services, but with the development of time, it has moreextensive working scope, not only including ordering hair, but also protecting face,these decide the fact that the industry has great development potential, furthermore, theconsumers pay more attention to self-image, these all lead to fierce competition.However, the companies’ marketing can’t remain on the surface, but should advocate akind of deeper and stranger marketing pattern. Based on a careful analysis of thedevelopment of Barber product industry, this paper chooses ND Company as studyingobject, and analysis its marketing model by using4p marketing strategy; in addition, thepaper summarizes its inadequate. The paper’s aim is to propose specific marketingimprovement measures through researching reality of Barber product industry, as it canmake actual sense for other enterprises’ marketing.There are five parts in the paper: the first chapter introduces the background andmeaning of the thesis and a brief introduction to reach ideas; In the second chapter, Thesecond part mainly analyzes ND Company’s internal situation, mainly including theoverall introduction, structure of the product, the marketing of the company, marketinghuman capital and industrial marketing environment three aspects, then discusses NDCompany’s marketing strategy existing problems, including market development ability,poor price mechanism is not sound and distribution mode is not enough optimizationthree aspects; The third chapter mainly introduces ND company’s externalcircumstances, including based on PEST enterprise external environment analysis andND Company main competitors analysis; The fourth chapter is mainly about SWOTanalysis for ND Company, and points out ND Company’s marketing target and marketpositioning; The fifth chapter is mainly aimed at ND Company the existence thequestion put forward the corresponding solution strategy, including strengthening NDCompany’s market development ability, strengthening product pricing management,optimization of product sales channel, the implementation of the appropriate sales strategies and set up a balanced score card performance evaluation system.Through this research hope for ND Company, and even the entire beauty-caregoods company to provide the appropriate marketing strategy, in order to promote ourcountry beauty-care goods industry, rapid and sound development, enhance its marketcompetitiveness.