Marketing Strategy Analysis Of T Beauty Shop In Longquan Desert

Chinese beauty industry has experienced numerous storms in decades of development, but has become a rapid growth of real estate, after the car industry. Its growth speed is not only because of the development of society, economy, more is the demand of the market and consumer attitudes change, to meet consumer demand, only in the business process of continuous improvement, modification, or even to change the strategic positioning of the original. Large beauty institutions can continue to grow and develop, is because they keep pace with the times, resourceful, often summed up, fully understand the market dynamic, actively communicate with customers. Therefore, enterprises should pay attention to determine, the implementation of marketing strategy, and the timely adjustment. Beauty salons although good development trend, but must be aware of the tremendous pressure will face. How to implement the marketing strategy in the management process, how to solve the problems in the implementation process of marketing is a practical problem of T beauty parlor in Longquan have to face, while the T chain of beauty salons in the course of business for many years and accumulated a lot of successful experience, but after all, to keep up with the development of society, so in order not to the losers flower briefly as the broad-leaved epiphyllum next, how to play the T advantage of beauty salons, thus implementing service marketing in beauty salons, enhance market competitiveness is an important problem in current T beauty salons to solve.This article from the research background and meaning, first elaborated the related theory of marketing strategy, and analyzed the process of development of the beauty industry, then analyzes the current situation of the development of marketing T beauty salons in Longquan area, based on the T consumer’s expectation and satisfaction were analyzed, analysis of consumer evaluation on main products and services the process of beauty consultant attitude to recommend products, consumer experience after the purchase and the purchase of the factors influencing the rate, and analyzes some other demand overall satisfaction, customer churn and consumers may exist and other decision factors. The T in the region of Longquan beauty salon’s marketing strategy for design optimization, proposes the marketing strategy and the optimization design in the analysis of the basic strategy and SWOT.