International Logistics Solutions Design For Customized Product Of W Sporting Goods Company

Stand in the21st century, with the development of Internet technology and consumer’sdemanding, there is something changes on tranditional E-Commerce model, the newE-Commerce model which mainly focus on customized order and consumer oriented iscoming. The E-Commerce-based customization service is becoming the most importantmarket extension strategy, a lot of International and tranditional market sells famous companyis starting to convert their business to customization service.However, feasible logistics solutions are the key to drive success of E-Commerce-basedcustomization service. How to choose transportation service mode be more effectived? Bycross-dock in warehouse and combine multiple transportation mode? Or bypass warehousedrop ship to end consumer? Especially for those international based corporations whichrequire international logistics total solutions to fulfill their manufacture in China, and sell tooversea. How to utilize logistics information technology build into consumer’s buyingexperience be more effectived? To enhance customer satisfaction, improve efficiency, savecost, encourage additional sell. How to handle returns’ requirement be more effectived? Thefavourable return policy and easy-use logistics service is the key point. How to construct thelogistics payments structure to shortern the payment term be more effectived? An excellentpayment solution is absolutely necessarily.W is the famous sporting goods company in global, they start to present theirE-Commerce-based customization service at the beginning of21stcentury. Currently, itsOEM manufactury mainly located in littoral of China, its customization service is coveringEurope, US, and Japan market. This paper begins from the recognizasion of internationallogistics in ten areas, and then combine with logistics delivery basic service, informationtechnology, finance and reverse logistics as the organic organization and bundle total solutionwhich fully support W’s customized order business, at last validate the feasibility and valuesthrough W’s business volume and revenue to statistics and analysis.