Research On The Return Logistics Under The B2C E-commerce Mode

Along with more and more people shopping online, B2C E-commerce model has become the main E-business form. However, the development of B2C e-commerce still exist a number of issues and some relevant literature findings which show that the main reason for the problems is return logistics. Therefore, analysis of the B2C E-commerce return logistics reasons, return logistics characteristics, and typical website return policies and process, and further, giving some appropriate strategies. This thesis makes the return logistics under B2C E-commerce model to be the analyzing object, for which the analysis and strategies were made based on E-commerce, B2C E-commerce model and return logistics-related theory.This thesis is divided into five chapters. Chapter 1 is introduction, describing the background, significance, research status, research objectives and research methods of the topic. Chapter 2 is the overview of B2C e-commerce and describing return logistics and B2C E-commerce related theories. Chapter 3 is return logistics analysis under B2C E-commerce mode, showing the return logistics reasons, return logistics Characteristics, policies and process. Chapter 4 discusses the strategy for B2C return logistics under E-commerce mode. Chapter 5 is cases interpretation of return logistics strategy, which specifics cases to interpret the proposed return logistics strategy. Chapter 6 is the conclusion, summarizing the main contents of this article and expecting the future outlook.Some strategies are proposed by the analysis of B2C return logistics under E-commerce mode. Consummating the E-commerce platform to reduce avoidable return, using the E-commerce platform to collect accurate and rapid return information, shorten the return process to improve the service levels, select a reasonable return logistics model by its own characteristics, Reprocessing well by Concerning the life cycle of product. These recommendations can help to deal with some return logistics problems in B2C E-commerce and promote the healthy development of B2C e-commerce.