The Herbal Source Supplier Management Of W Company

The primary agricultural product quality safety level on the quality of the final productsplays a decisive role. In recent years a series of food safety incidents are the result of primaryagricultural product quality problems arising, which highlights the source suppliermanagement-produce growers/farmers management importance.And Chinese herbal medicine as a kind of special agricultural products, in today’s rapideconomic development, a number of quality and safety problems, such as planting cultivationtechnology is backward, functional composition content of instability, high pesticide residue,heavy metal content exceed the standard, illegal use of chemicals, resource is dried up.Chinese herbal medicine quality safety question serious influence is traditional Chinesemedicine and Chinese herbal medicine health care products industry development.This paper uses the enterprise diagnosis methods, extensive reading of supply chainpartnership and revenue sharing theory and other related documents and researchachievements, learn from experts on the agricultural industrialization managementorganization management and company+farmer relationship management and other relatedresearch results, a detailed analysis of W company of Chinese herbal medicine and Chineseherbal medicine quality and safety status of supplier relationship management according tothe company, Chinese herbal medicine supplier management problems, our products from thesource-Chinese herbal medicine planting began to control the quality of safety concept, putforward to optimize the structure of Chinese herbal medicine suppliers, reduce and eventuallyeliminate the trade of Chinese herbal medicine and Chinese herbal medicine source suppliers,suppliers to establish strategic partnership of common development strategy to improve. Andthrough the actual examples to explain the supplier management strategy implementationprocess, first of all from the quality risk angle and the scarcity of resources in terms of Delphimethod and the Boston matrix method in that the Chinese herbal medicine were gradedaccording to different levels, then the Chinese herbal medicine, determine its suppliermanagement plan, finally the key that original suppliers:reference Wen group prospectivelongitudinal integration industry management experience and interest to allocate a mechanismto establish planting management modeThis study shows that, to produce fountainheadplanting link of standardized management, through the allocation of revenue sharingmechanism to improve original suppliers and growers to enthusiasm, can make the primaryagricultural products quality management achieve traceability, process monitoring and quickreaction. This management model is not only applicable for W company, is also applicable to the majority of the food manufacturing enterprises, a prospective longitudinal integrationsource supplier management to ensure food quality and safety has provided effectiveguarantee.