Jiangyou Rural Tourism Influence Factors And Countermeasures Research

The rural tourism as a stylish way to relax the general public to accept. From a macro perspective, rural tourism is an important part of tourist cities and tourist areas building from the microscopic point of view to talk about the development of rural economic development of rural tourism to stimulate the tourist area around the well. In addition, the diversification and utilization of tourism resources in the process of development of rural tourism is of great significance and value. Therefore, in many places in China, particularly the traditional, strong development of rural tourism resources of the renowned tourist attractions. For rural tourism development and planning process, we found that the receive location factors, the factors of the traditional tourism projects, as well as local geographical conditions and other factors leading role is obvious. JiangyouCity has always been the good name of the tourist city, in place of traditional tourism project development. Former Residence of Li Bai tourism effect for the development of tourism industry provides a lot of convenience. JiangyouCity this year, vigorously develop rural tourism has achieved some success. Economic indicators, the2011Rural Tourism additional output value of more than1.5billion yuan. The construction of rural tourism has brought new ideas and the opportunity for development. However, the construction of rural tourism due to a late start and lack of the necessary theoretical support in the process of building at the same time there are still some shortcomings and problems.The literature review and questionnaire as the basic source of data, using the depth of the data mining, theoretical analysis and other means for the basic research methods to build the evaluation system of the rural tourism in JiangyouCity. Find the basic factors affecting the basis to determine the weights of different factors as the basis for evaluation of the status of rural tourism in JiangyouCity. Through the evaluation system of the mathematical model to find the limiting factor for the Jiangyou rural tourism development.And the problems in the construction process.Jiangyou rural tourism, the construction process:the internal traffic conditions, urban visibility, overall service quality, and merchant development in the tourism area, external area traffic conditions, supporting transport facilities, the construction characteristics of the tourist areas, souvenirs characteristics based on the empirical research, project participation, scenic law and order situation is an effective impact factors. Through the formation of sub-analysis to determine the traffic conditions, the popularity of the city, as well as the overall quality of service is the main limiting factor. According to the individual senses and the questionnaire analysis also found that there are some problems in the development and build process of the major limiting factor, such as transportation systems, and inadequate infrastructure, the city well-known tourist areas of the overall planning and management and service system not in place and other issues.Based on empirical existence is given from the following improvements and improve responses:the establishment of intensive tourism development model, strengthen the management planning of tourism within the region, led to the brand building to improve the competitiveness of the tourist area, the establishment of government-led platform, a reasonable the proceeds of the distribution of benefits, strengthen investment, build infrastructure and improve the relevant laws to protect local culture and six. I hope by improving strategies to improve the Jiangyou rural tourism competitiveness, and the construction of a certain scale rural tourist area. Also hope that through this study can provide some evaluation methods for the same construction of tourist areas and improved countermeasures.