Research On The Factors Influencing The Villagers' Willingness To Participate In Rural Tourism In Wutu Villag

The development of rural tourism has played a vital role in rural revitalization,and has gradually become an important part of tourism products.Therefore,the development of rural tourism has been more and more valued and mentioned.Wutu Village has good natural landscape resources and rich historical and cultural heritage,which provides a good foundation for the development of rural tourism.With the rapid development of tourism in China,villagers’ participation has gradually become an important way to achieve the sustainable development of rural tourism.Villagers are an important link between economic development and environmental protection,and also one of the important stakeholders of rural tourism development.The process of villagers’ participation in rural tourism not only promotes the development of tourism industry,but also creates opportunities for the harmonious development of communities.In order to better realize villagers’ participation in rural tourism development,we should start with the influencing factors of villagers’ participation in rural tourism development,deeply analyze the relationship between various factors and villagers’ participation,so as to provide more accurate feasible ideas for promoting villagers’ active participation.Based on the summary and analysis of relevant literature,combined with the reference questionnaire,this study preliminarily constructed the influencing factor system of villagers’ willingness to participate in rural tourism in Wutu Village,and on this basis,obtained the data and relevant information of influencing factor research by online and offline questionnaires.Through SPSS22.0 statistical software,descriptive statistical analysis,reliability and validity analysis,correlation analysis,linear regression analysis,etc.were conducted on the obtained data,and the research hypothesis was verified.The research results show that the proposed research assumptions are valid,and the seven variables of basic cognition,participation ability,participation attitude,participation perception,economic development,cultural development,and political development will have a significant positive impact on villagers’ willingness to participate in rural tourism,and the specific impact is different.Based on the existing research theories and analysis results,this paper puts forward targeted research countermeasures to stimulate villagers’ willingness to participate in rural tourism,including cultivating subject responsibility,improving participation awareness,improving comprehensive quality,strengthening participation ability,widening participation channels,promoting economic development,developing local culture,promoting cultural development,improving the legal system,and promoting political development.In this way,we hope to achieve the balance of interests between villagers and other subjects,effectively use natural resources,improve rural value,create unique village culture,and build a landscape idyllic rural tourism development situation of Wutu Village.I hope to take Wutu Village’s rural tourism as an example to find out the influencing factors that affect villagers’ willingness to participate in rural tourism in Wanzhou District.In terms of improving villagers’ willingness to participate and their ability to participate,I will timely put forward some reference suggestions,which can help villagers in Wanzhou District to participate in rural tourism and promote the sustainable development of rural tourism in Wanzhou District.