The Experience Research Of Parent-Child Sports Tourism In ChongMing Island On The Base Of ASEB Grid Analysis

With the further subdivision of tourism market,the theme of tourism is more and more popular and sought after by people.Parent-child sports tourism,with high interactive and experiential activities,adding the family elements,and through the variety parents and children' shows,and the booming of the sports tourism,it gradually into people's eyes.But the family sports tourism is still in the exploration,the degree of tourist experience is not strong,and the activities are lacking of innovation.The paper based on the parent-child sports tourism experience in Chongming island,and it used of ASEB grid analysis,by the methods of questionnaire,on-the-spot investigation,the literature material law.At the same time,the paper using SPSS mathematical analysis,discussing with the activities,environment,experience and interests from four aspects,researching and finding the development and tourists 'experience in the Chongming island parent-child sports tourism.Combined with local characteristic,and puts forward the development suggestions.According to the ASEB grid analysis matrix about the experience of parent-child sport tourism in Chongming island,and Putting forward some promotion strategies.The first one about principle.Making sure about the theme of the parent-child sport tourism in Chongming island.Changing the sense of service,enhance the perception of experience.The promotion strategy of Chongming Island family tourism experience includes the designing theme prominent experience activities,at the same time,building atmosphere environmental experience environment.Providing the rich experience for tourists,and increasing diversity happy experience.According to the different needs of customers,implementing customized service.The activities should always throughout Chongming island beautiful ecological environment.In order to build the experience of environment atmosphere.To make the interaction between family members,and do some high atmosphere environmental experience.In the middle and end part of the activities,joining the surprise and souvenirs,and pushing experience hot flashes to high,and adding multiple joyful experience benefit.