Rural Tourism Experience In Xingtai City Based On Aseb Grid Analysis Method Study

In recent years,with the rapid development of Chinese market economy,the living standard has been significantly improved,and people pay more attention to pursuing the high quality of life.The integration of leisure tourism space and living space is accelerating,and the free time of urban and rural residents is increasing.Rural tourism has increasingly become a good way for people to feel idyllic scenery and warm nostalgia,and a new force to promote rural revitalization,which to a certain extent also stimulates the development vitality of rural tourism.At present,the overall domestic tourism has ushered in a new period of opportunities.Rural tourism has become the first choice of leisure and entertainment for urban and rural residents with its characteristics of short-distance,green and friendly.Rural tourism infrastructure is constantly improved,product types are constantly increasing,development quality is constantly improving,and comprehensive benefits of rural tourism are constantly prominent,providing tourists with personalized and diversified experiences.Effectively enhance tourists’ sense of travel experience.Promoting rural tourism can not only better promote the development of regional economy,but also actively promote the important start of rural revitalization.The complexity and diversity of rural tourism vary from region to region,and the types of experiences rural tourism can bring to tourists are also different.As a famous historical and cultural city in Hebei Province,Xingtai has a good foundation for rural tourism,including natural scenery tour,historical and cultural tour,ancient village tour,leisure agricultural tour and other forms of rural tourism.Considering the current economic development of Xingtai,it is necessary to vigorously develop rural tourism.The author takes rural tourism of Xingtai City as the research object,focuses on tourist experience,and uses grid analysis method to carry out related research.Xingtai City with its important geographical location and convenient transportation,rich rural tourism resources,for the development of rural tourism to provide good conditions.Moreover,the economic level of Xingtai region is in the middle level of China,so it is of great academic significance and guiding significance to choose this region comprehensively for research.In this paper,the current situation of the development of rural tourism in Xingtai was further analyzed by combing the relevant research results of tourist experience,rural tourism and Xingtai tourism,and by consulting and sorting out the contents and materials related to the overall tourism environment,regional economic development and rural tourism resources of Xingtai.In the form of questionnaire,the basic information of tourists,the specific behavior of choosing rural tourism,and the satisfaction degree of experience after travel were investigated.Statistical analysis and reliability and validity analysis were conducted on the data samples.Finally,it evaluates the tourist experience based on the ASEB grid analysis method,including the comprehensive evaluation of the activities,environment,experience and income that affect the tourist experience,specifically analyzes the advantages,disadvantages,opportunities and threats,analyzes the causes of the problems revealed,and finally provides countermeasures for the development of rural tourism in Xingtai City from the perspective of tourist experience.