Jingjiang Embellish Feng Village Banks Competition Strategy Research

China is an agricultural country with weak economic foundation and large rural population. To construct the new socialist countryside fast is a hard task. The lack of rural financial institutions and services, has constrained the economic development of rural areas, which determines the rural financial reform is the most important thing. We must have an open, competitive, orderly and diversified rural financial system to support he construction of the new’socialist countryside’. In order to solve all the problems, China Banking Regulatory Commission released the’opinions of adjusting to relax the banking financial institutions in rural areas and better accessing Policy to support social neo-rural construction’.This was a new attempt of Chinese rural financial reform, which opened a new chapter in the rural financial reform. As a new form of rural financial institutions, the establishment of rural banks is a breakthrough in the history of rural financial reform. The emergence of rural banks has played a certain role to meet the growing demand for funds, to broaden the range of financial services in rural areas, and improved the rural financial services. However, as a new thing, there are many problems in the development of rural banks.This article attempts to understand the rural banks and look for the problems in the development of rural banks, and take Jing Jiang Run Feng rural bank for example, to analyze the advantages and disadvantages of the rural banks.Last provide competitive strategy to promote and guarantee the improvement of the bank.