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Research On The Competition Strategy For Nanning Corporation Vocational Center Of Js Bank

Posted on:2013-07-22Degree:MasterType:Thesis
Country:ChinaCandidate:Z ZhouFull Text:PDF
GTID:2249330374497742Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Nanning’s economy is most developed and Nanning’s financial resource is the most abundant in Guangxi province, at the same time, Nanning’s financial industry is the most competitive in Guangxi province. Guangxi Branch of JS Bank made a structural reform in2008to compete with competitors, Therefore, Nanning Corporation Vocational Center was set up. How to consolidate the results of the reform and deepen the reform is very important for Nanning Corporation Vocational Center. It’s so imperative to make out proper development and competition strategy to survive and develop for Nanning Corporation Vocational Center in competition.Firstly, the thesis introduces the competition strategy on Porter’s competitive theory and strategy theory for common competition. Secondly, through the analyzing of macro environment, industry environment, internal resources and capabilities, the thesis obtains strengths, weakness, opportunities, and threats for Nanning Corporation Vocational Center. Then, using advanced SWOT analysis to determine the competition strategy for Nanning Corporation Vocational Center of JS Bank. Finally, to ensure the smooth implementation of the competitive strategy for Nanning Corporation Vocational Center, the thesis lists the safeguards.
Keywords/Search Tags:competition strategy, SWOT model, Cost Management
PDF Full Text Request
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