Development Research On Buddhism Cultural Tourism Of Cheng Du

Cheng Du is a beautiful city with the natural and humanistic landscape.It has created rich and bright culture throughout the whole history.Buddhism is an important component of it. Cheng Du has rich Buddhist tour resource and possesses the good social environment to develop religious tourism.Based on the elaboration and analysis about origin,development of Cheng Du Buddhism;the solid overview,features and value of Cheng Du Buddhism culture resource;current development situation and existing problems of Chengdu Buddhist culture tourism, this paper focuses on how to dig potential of Cheng Du Buddhism culture resource;how to use the unique resource to serve society;how to build characteristics tourist area to develop tourism and economy.This paper includes five parts.The first chapter is introduction part. It mainly elaborates the origin of this research, academia research on domestic and Cheng Du’s Buddhist culture tourism, research method and related theories of this paper.The second part is mainly to elaborate the Buddhist culture tourism resource and analyze the characteristic and value.The third part analyzed the current development situation and existing problems of Chengdu Buddhist culture tourism,The forth part think about how to develop Cheng Du Buddhist culture tourism from the opportunity and challenge and come up with strategies to promote sustainable development of Buddhist culture tourism.The fifth part is the last part of this paper.It is a case study about Wen Shu monastery.In this part, it mainly analyzed the resource characteristic and the reasons of its success.