Study On Tourists’ Experience Of Buddhist Cultural Scenic Spot

There are rich religious tourism resources in China. With the development of religious tourism in full swing, sightseeing has been difficult to meet the needs of tourists to get deep religious experience. As we step into the experience economy era. religious and cultural experience has become the core motivation of modern religious travel. The Buddhist tourism is the object of study in this article On the basis of previous studies on types of religious tourism experience, this article try to explore the experience types of Buddhism cultural tourism by qualitative research methods. And five experiences are found, they are divine experience, aesthetic experience, entertainment experience, lived experience and cognitive experience.In this paper, the following research methods are used in the study. First, the literature analysis method:Based on the domestic and foreign literature research results,this article try to sort out the types of Buddhist tourism experience. Second, based on the case of Yunjusi, this article aimed to obtain different experiences the tourists in Yunjusi had gained and the experiences they expect to get according to field observation of Yunju temple, depth interview with visitors and analysis of travel notes. Then through the comparison of the two kind experiences, several proposals are put forward to optimize tourists" experiences. Finally, qualitative analysis:The qualitative analysis method is used to analyze the relevant theory, which is the theoretical support of this paper.