The Research On Tourism Product Depth Development Based On Tourist Experience——taking Wudang Mountain As An Example

The experience economy will become the mainstay after service economy, experience and tourism has natural indivisible relationship, experience is the essence of tourism. The arrival of the experience economy era, experience as a new vision will promote the tourism product development to deeper dimension. The core of tourism product has turned for providing experience to tourists.This research based on the experience and the related theory, tourism products theory and tourism product development theory. Based on a thorough investigation for the theory, this paper from the perspective of experience discusses the tourism products depth development of thinking, principle and mode. In this paper put forward five thinking, contains designing experience theme and project planning, creating experience atmosphere, excavation culture connotation, integrating tourist resources, developing green tourism products.Combination of the theoretical research, this paper selects the famous Taoist mountains of China, the world heritage area Wudang mountains scenic area for case study, from the natural and cultural resources of the occurrence, location and Tour operators overview three conditions for tourism development on the Wudang Mountain depth study, and on the basis of the SWOT analysis to find the limitations such as have single product, the lack of culture content, obsolete infrastructure, product marketing behind. From experience perspective, this paper respectively from six aspects put forward tourism product development strategy, modeling theme image, constructing a compound tourism products system contains profound cultural, tourism experience project planning, service experience optimization , tourism destination marketing, the world cultural heritage tourism product development guarantee system.