Study On The Structure Of Domestic Tourists And Behavior In Wutai Mountain Scenic Area

Wutai Mountain Scenic Area,as the first batch of “AAAAA” class tourist attractions in China,has experienced a steady and rapid development of tourism in the Wutai Mountain Scenic Area since entering the 21 st century.The number of domestic tourists receiving tourists in the scenic area continues to increase each year,and its annual domestic tourism revenues account for Shanxi Province.The proportion of GDP continues to rise,gradually becoming the core and leading factor in the development of tourism leading industries in Shanxi Province.This study takes Wutai Mountain Scenic Area as the research object and conducts on-the-spot questionnaire survey.It uses ArcGIS software and SPSS19.0 and Excel data processing methods to study the structure of the domestic tourist market and tourist behavior in Wutai Mountain Scenic Area.it analyzes the behavioral characteristics of domestic tourists from the three aspects of tourist decision-making behavior,tourism spatio-temporal behavior and tourism satisfaction of Wutai Mountain Scenic Spot,and draws the following conclusions:(1)From the perspective of tourists' decision-making behavior,the purpose of domestic tourists' tourism Most of them are sightseeing,leisure and religious worship;information acquisition channels are mainly introduced by friends and networks;travel methods are mainly with family or relatives and friends and personal travel;transportation methods are mainly self-driving cars and long-distance buses;(2)From the perspective of the space-time behavior of tourists,the proportion of domestic tourists in the Wutaishan Scenic Spot in terms of non-essential consumption is relatively low,indicating that the level of tourists' consumption is relatively low;the tourist sites selected in the Wutai Mountain Scenic Spot are numerous.Concentrated in a few popular attractions such as Wuye Temple,Shuxiang Temple,Bodhisattva Temple,Xiantong Temple,Luoluoding,Tayuan Temple,etc.Theaverage time of visitors to the Wutai Mountain Scenic Area is 2.1 days.The proportion of tourists is the highest in 1 to 2 days;(3)From the tourist satisfaction of domestic tourists in Wutai Mountain Scenic Area,tourists The overall image of tourism,tourist attractions(points),higher satisfaction Scenic identification system,and satisfaction with travel agencies,tourist hotels,travel and tourism and entertainment goods were lower.Finally,basing on the reality of Wutai Mountain Scenic Area,it puts forward the strategy of exploiting the source market of Wutai Mountain Scenic Area.